About Ellie Lamb

Ellie’s Story

My connection to wildlife began when I was seven. I still remember the front-page photo in the Calgary Herald — a hunter holding a dead wolf in one hand and a rifle in the other. I was devastated. My mother encouraged me to write a letter, and although mine wasn’t printed, the next day the paper ran two full pages of letters from people who felt exactly as I did. In that moment, I realized I wasn’t alone. I had a community. And that understanding set me on a lifelong path of speaking up for animals.

I grew up surrounded by horses, dogs, forests, and mountains — relationships that shaped everything that followed. Guiding tourists to see grizzlies deepened my understanding of both animals and people. Over the years, I worked passionately alongside the Fur-Bearers and many other organizations committed to protecting wildlife and challenging the cruelty they face.

Being at home in nature, and having the privilege of forming respectful relationships with the beings who live there, continue to inspire me. Today, I speak up for them through media work, speaking engagements, documentary projects, and, in my off-season, through my art on canvas and in bronze.

For me, BearKind Society is the natural outcome of decades spent learning, witnessing, and being supported by the right people — and guided by the right animals. I see it as a gathering place for those who love our bears, a space to share what we’re seeing and explore what we can do. The caring public needs a safe place to come together and learn about these issues. My hope is that BearKind becomes exactly that.